Over the years I’ve cultivated relationships with photographers and directed a wide-range of photoshoots. At Crystal Bridges and the Momentary our most important visual was the broad aerial that immediately dispelled stereotypes and aided our “destination” marketing efforts. However, we furthered our multitude of offerings—and maintained our 50% return rate—with a regional marketing campaign that included guests, artists, architecture, nature, food, programs, and retail. Below is a small selection of imagery from my career at Crystal Bridges.